Our vision is simple, it’s to create the most honest and pure range of products for everyone, we do this by adhering to these three guiding principles.
Natural—We make every effort to ensure our products are natural, sensitive to the environment and only ever use ingredients of the highest quality.
Vegan—No fads or trends here, we have been vegan for more than 30 years.
Australian—100% proudly Australian made and owned
30 years of passion, determination and integrity.
From humble beginnings, Mary Centofanti began her career with Dresslier as a fledgling receptionist in 1984. 23 years later, in 2007, Mary and her husband John acquired the then struggling business motivated to turn things around. Armed with a strong vision and a set of guiding principles that are steeped in passion, determination, integrity and community, they embarked on a decade long journey that has lead them to where they are today, one of Australia’s leading hair care manufacturers.
Upon acquisition of Dresslier, the parent company that was established in 1930, Mary decided to reformulate the entire Davroe salon professional range. At the time the move was seen as extremely bold and somewhat risky, yet Mary’s innovation and progressive vision has now lead to Davroe being widely regarded as the first professional hair care range to be sulphate, paraben and petrochemical free, completely cruelty free, 100% Vegan and to use pure Australian native extract.
It is our unwavering commitment to our vision and values coupled with determination and innovation that has created our world leading, unique formula. This formula represents the highest performance, excellent value, a passionate care for our planet and deep respect for our loyal and faithful customers.
As a constantly evolving and adapting company we are very excited to be launching our new brand and packaging. Again, a move that has been considered bold and somewhat risky, yet one that we are extremely proud of and feel strongly about. I know that you will love it as much as we do.
Our philosophy is Providing purest and most gentle hair care products. Colour protection complex, vegan a cruelty free, natural plant extracts, Australian made product Davroe